PepsiCo India, the maker of Quaker oats, Lays chips and Pepsi Cola, plans to enter into the Dairy market. Vipul Prakash, senior vice-president of beverages category at PepsiCo India has said that the company is definitely looking at dairy products, especially value-added ones. According to market researcher Nielsen, the sales volume of health based dairy drinks have increased by 30% against soft drinks sales increase of only 10% in June 2016 over June 2014.